Organizations of all sizes are increasingly turning to customer engagement marketing strategies. Private community platforms offer a variety of benefits for companies including increased customer engagement, improved customer service, and enhanced brand awareness. In this blog post, we will discuss three ways private community platforms can be used to engage customers and build brand loyalty.
1. Invite Real Action.
In today’s digital environment, we are inundated with content. So what can you do to break through the noise? At Countable, we believe that actionability is the ticket to deepening audience investment in your content for both new and existing customers.
Activate readers beyond static content. From petitions to polls, lawmaker messaging, and other lightform reactions, empower loyal customers to meaningfully take action in response to your communications. Your readers will appreciate the opportunity to respond to your content, express their opinions, and make their voices heard. They’ll keep coming back for more and you'll build strong customer relationships!
2. Pose a Question.
Do more than talk at your readers, actually start a conversation with your readers. Ask them what they think about the issue at hand, and give them the tools to respond and voice their opinions. Simple questions like “Why do you support this policy?” or “Are you concerned about this issue?” can bring readers in, and deepen their investment in your organization, company, or cause.
3. Leverage User-Generated Videos.
We all know that good content has moved beyond static, long-form articles (though that can be engaging, too!). User-generated video is an asset that’s been leveraged by companies, campaigns, causes, organizations, and influencers to tell stories in more impactful and engaging ways. Performing incredibly well on social, and offering a unique call-to-action, user-generated video can add a whole new dimension to your content.
Private social media platforms provide a unique opportunity to engage customers in ways that public sites don’t. By inviting real action, posing questions, and leveraging user-generated videos, you can create an interactive experience that encourages customers to return again and again.