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Healthcare

 

Children's Hospital Association case study | Countable
Problem:

In the wake of COVID, the Children's Hospital Association, an organization of children's hospitals with more than 200 members, needed a way for members and supporters to engage in lieu of in-person events. The association wanted a platform to host an online “Virtual Family Advocacy Week,” where members could join together to speak out on the importance of children’s healthcare coverage and provide support to one another around the unique challenges children and families face in healthcare system.

Solution:

Countable provided the Children's Hospital Association with a branded advocacy hub for supporters to share their stories through an easy-to-use video submission flow. Countable’s integrated content management system made it a seamless experience for the Children's Hospital Association to curate and share those stories of advocacy with the rest of the association and staff.

As part of the Impact Hub, Countable also provided the Children's Hospital Association with tools to engage families. On this invite-only hub, families could meet other patient families via recorded videos and learn about the issues the Children's Hospital Association was slated to discuss with members of Congress.

Results:

On its first week after launch, the Children's Hospital Association received over 150 sign-ups for the site, more than initially anticipated. In addition, the families were highly engaged: on average people spent over 4 minutes on the site per session and the Children's Hospital Association saw a 15% click-through rate on article actions, which was excellent considering they had never included actions previously. In the first week families recorded and shared over 40 videos with the community, building empathy and empowering action.