Environmental Defense Goes On Offense: EDF Uses Countable’s Platform To Drive 60% Increase In Online Donations
Engaging the next generation of younger donors has become more difficult. Digital natives do not interact with non-profits the way their parents and grandparents did. They are less inclined to be legacy donors which has resulted in traditional audience acquisition channels becoming increasingly costly. EDF needed to find a new platform to stimulate awareness, acquisition, and donations.
