Solution:
Countable-Powered Video Testermonials
Senator Tester and his team collected stories from every-day Montanans — called Testermonials — across the state, and then leveraged this content for greater impact in digital ads. These down-to-earth 'tell it like you see it' narratives resonated with the average Montanan. Also, using Countable's geo-tagging technology, these messages could be hyperlocalized in their attribution and reach.
Results:
Re-Elected To U.S. Senate
With video content collected with Countable the Tester campaign was able to create regional video montages with messages from constituents, issue-based video galleries specific to Montanans in 2018, and aggressive social promotion strategies resulting in widespread engagement. Jon Tester’s forward-thinking campaign showcases the power of user-generated video in grassroots campaign work.
