Brand Advocacy

JUST Egg Launches 'Egging On Congress' Campaign
JUST Egg creates sustainable plant-based egg products that can help reduce the environmental impact of traditional egg production and make it easy for people to choose a more sustainable food option. The company’s "Egging On Congress" campaign needed a way to easily enable the public to send messages to lawmakers in order to urge Congress to include strong climate provisions in the 2022 reconciliation package.
Solution:
Countable's Advocacy Widget Enables JUST Egg to Easily Contact Lawmakers on Their Website
Countable’s Advocacy Widget made it possible for JUST Egg to embed a lawmaker contact flow into their own website. Users on any device could send messages and videos to their congresspeople.
Results:
2,000 Messages Sent to Congress
In the three weeks since launching their "Egging On Congress" campaign, JUST Egg saw a significant response. Through their website, over 2,000 messages have been sent to Congress, encouraging lawmakers to include strong climate provisions in the 2022 reconciliation package.