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Brand Advocacy
Group 4

               Copy of Copy of community lab 2 (Twitter Post) (1)

JUST Egg Launches 'Egging On Congress' Campaign

JUST Egg creates sustainable plant-based egg products that can help reduce the environmental impact of traditional egg production and make it easy for people to choose a more sustainable food option.  The company’s  "Egging On Congress" campaign needed a way to easily enable the public to send messages to lawmakers in order to urge Congress to include strong climate provisions in the 2022 reconciliation package.

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Solution:

Countable's Advocacy Widget Enables JUST Egg to Easily Contact Lawmakers on Their Website

 Countable’s Advocacy Widget made it possible for JUST Egg to embed a lawmaker contact flow into their own website. Users on any device could send messages and videos to their congresspeople.

 
Results:

2,000 Messages Sent to Congress

 

 In the three weeks since launching their "Egging On Congress" campaign, JUST Egg saw a significant response. Through their website, over 2,000 messages have been sent to Congress, encouraging lawmakers to include strong climate provisions in the 2022 reconciliation package.

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