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Brand Advocacy
Make time to vote | Countable

Time To Vote is a nonpartisan initiative led by Patagonia, Levis, and Paypal to urge companies of all sizes to give employees paid time off on Election Day. 

 

Ahead of the 2020 election, Time To Vote wanted to create a site for businesses to pledge their commitment to giving employees paid time from work to vote. The organization also wanted publicly provide resources about Election day, early voting, and vote-by-mail options. Ultimately, Time to Vote was looking to develop a site that would be able to reach and inspire companies advocates and voters across the country.

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Solution:

Create Viral Campaign Using Driver Testimonials 

Countable’s platform made it easy for Time To Vote to receive and approve pledges from companies. Once approved, companies gained access to resources about empowering employees to vote.

An accompanying public hub made it possible for Time To Vote to provide voting resources publicly. 

Countable’s Resource Impact Site provided Time to Vote with a built-in approval workflow. Companies were required to pledge to join the initiative and campaign leaders were able to approve sign-ups on a case-by-case basis, therefore eliminating spam.

 

Results:

Prior to the 2020 election Time To Vote reached over 1,900 member companies via their Impact Site. The initiative ensured over 9,400,000 employees were guaranteed time to vote, including over 3 million from Fortune 100 companies such as Walmart, Target, and Best Buy.

The initiative amassed widespread press media attention and was featured in the New York Times, the Wall Street Journal, and the Associated Press. In total, the initiative garnered over 500 press mentions.

Over 155 million Americans Voted in 2020, the largest total voter turnout in U.S. history.