Starbucks Promotes Civic Awareness And Participation To Its 300,000 American Employees On Countable's Platform
As a corporation committed to CSR, Starbucks wanted a dynamic and centralized hub to help its American employees broaden their civic awareness and register to vote. With tens of thousands of locations across the country, energizing employees to take this civic action was not easy. Starbucks needed a solution that was non-partisan and compelling enough to engage its employees on an ongoing basis. They needed a brand safe and curated platform to drive awareness and participation without the vitriol often generated in the broader social media landscape.
