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Challenge: Faced With Prohibitive Legislation, eBay Needed To Mobilize Its Marketplace To Defeat Proposed Law

The New York State legislature introduced a bill to create a sales tax on internet transactions in New York. If passed, the bill would have saddled millions of vendors on the eBay marketplace with prohibitive fees. The eBay community needed a simple and effective way to inform lawmakers of their opposition to this bill.

Solution:  Implementing a user-friendly and intuitive lawmaker messaging tool that members of the eBay community used to contact lawmakers in opposition to the proposed legislation.

eBay and Countable collaborated on this advocacy experience, with eBay and its team building out the site, strategy, messaging, and outreach effort, while Countable provided the digital grassroots advocacy experience and targeted platform optimization.

The advocacy site, which was part of eBay’s broader Main Street program, featured an embedded lawmaker messaging product created by Countable. The site did not simply enable eBay to post content relevant to the issue. It deployed Countable's state-of-the-art lawmaker messaging functionality. Individuals could see their geo-located lawmakers from the get-go, enter in their comments, and — with just a couple of clicks — send those messages directly to their own local representatives.

Results: eBay And Its Partners Prevailed And The Legislation Was Dropped

Due to overwhelming opposition from eBay vendors, the NY legislature removed the internet sales tax from their final budget plan.
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