The New York State legislature introduced a bill to create a sales tax on internet transactions in New York. If passed, the bill would have saddled millions of vendors on the eBay marketplace with prohibitive fees. The eBay community needed a simple and effective way to inform lawmakers of their opposition to this bill.
eBay and Countable collaborated on this advocacy experience, with eBay and its team building out the site, strategy, messaging, and outreach effort, while Countable provided the digital grassroots advocacy experience and targeted platform optimization.
The advocacy site, which was part of eBay’s broader Main Street program, featured an embedded lawmaker messaging product created by Countable. The site did not simply enable eBay to post content relevant to the issue. It deployed Countable's state-of-the-art lawmaker messaging functionality. Individuals could see their geo-located lawmakers from the get-go, enter in their comments, and — with just a couple of clicks — send those messages directly to their own local representatives.