Video is proving to be a powerful engagement tool, empowering political campaigns and causes by deepening the engagement of supporters and reaching new ones. Countable’s video testimonial tool is being leveraged by campaigns across the political spectrum to capture user generated stories that than in turn can be re-purposed for fundraising, advertising, and GOTV efforts. Campaigns and Elections just published this article highlighting the importance of video as Facebook weighs this type of content more heavily and in turn prioritizes in the newsfeed over other types of content. A short emotive 30 second peer generated video can more readily and effectively reach new audiences and exponentially increase engagement and supporter recruitment efforts.
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