Startup

Episode 12: Democratizing Smiles

1 min read

May 9, 2022 5:58:31 PM

What does it take to disrupt an industry?

In this week's episode, Dr. Ingrid Murra talks with Elissa about reinventing the five billion dollar orthodontics industry. Learn the challenges Dr. Murra found herself up against, and how he learned to navigate them--from meeting both doctor and patient needs, to finding the perfect team, to growing with tech that could be rapidly iterated on.

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