Jon Tester was running for re-election to the U.S. Senate in 2018. Along with his innovative digital and field teams, Jon wanted to have a two-way conversation with potential voters.
Senator Tester and his team collected stories from every-day Montanans — called Testermonials — across the state, and then leveraged this content for greater impact in digital ads. These down-to-earth 'tell it like you see it' narratives resonated with the average Montanan. Also, using Countable's geo-tagging technology, these messages could be hyperlocalized in their attribution and reach.
With video content collected with Countable the Tester campaign was able to create regional video montages with messages from constituents, issue-based video galleries specific to Montanans in 2018, and aggressive social promotion strategies resulting in widespread engagement. Jon Tester’s forward-thinking campaign showcases the power of user-generated video in grassroots campaign work.