PG&E Success Story

Solution: Create Information and Resource Center

PG&E partnered with Countable to create an online “Safety Action Center.” It supported their consumers by offering a range of resources on emergency preparedness, updates on issues, safety tips and strategies, and even quizzes to promote best practices in the event of power loss or fire. Users engaged through light form polls, reactions, and quizzes, which provided PG&E with hard data to track the efficacy of their safety center resources. Countable transformed what was initially a static website into an engaging and community-driven experience.

PG&E

Powering Up: California Utility PG&E Improved Its Brand Perception By 87% Within Six Months Of Launching Its Community Platform

Challenge: Restore Community Trust And Improve Brand

Solution: Create Information and Resource Center

Results: 87% Improvement In Brand Perception From Customers

More Than 1 Million Visitors to Safety Action Center since its launch. When polled, 70% of users indicated they intend to adopt precautionary measures related to fire prevention. The platform has been credited with drastically improving consumer education, which will hopefully result in lives saved.