by making content actionable and deepening connections between readers, your newsroom, and stakeholders in your stories. Not only will this distinguish your content, but it will elongate page views, facilitate re-engagement, and improve your broadcast ratings.
The Los Angeles Times collected video submissions from people across the country about the 2016 presidential elections.
NBC5 Chicago (WMAQ) has empowered its audience to contact public officials and contribute their views on stories.
ABC5 Minneapolis engages its audience by empowering them to contact lawmakers and share unique stories and questions.
By establishing your network as a place for engagement, and not simply consumption of the news, you can distinguish your content create value that's unique from your competitors.
Create more touch-points for engagement. Empower your audience to contact stakeholders in your stories, lend their perspectives, and contribute stories that inform your coverage.
By facilitating engagement with your content, you will deepen audience investment in your journalism while facilitate browsing and return engagement.
Collect user-generated submissions directly from your audience. Do they have ideas or perspectives to contribute? Then incorporate their reflections into your coverage.
ABC5 Minneapolis & St. Paul is leveraging our solutions to deepen engagement with its content. It does this by empowering its audience to contact stakeholders in its stories, and establish itself as a place to both consume news and contribute to the news. Its primary goals are:
1. To connect its audience with stakeholders in its stories
2. To empower its viewers / readers to participate in the news
3. To distinguish its content, deepen investment, and optimize return traffic
In addition making its content actionable, ABC5 Minneapolis also references its actionability on air, weaves it into their digital branding / promotion, and leverages user-generated content as social proof to bring more traffic to its properties.
