Eleni Kounalakis for Lt. Governor

Eleni Kounalakis for Lt. Governor

Eleni Kounalakis used her Video Testimonial Tool to collect heartfelt video content from constituents all across California.


Eleni Kounalakis is a businesswoman and the former U.S. Ambassador to Hungary under President Barack Obama. Eleni was raised the proud daughter of an immigrant father who started out as a farmworker, and she believes in the values of hard work, education, and political activism.


Eleni Kounalakis is running for the position of California Lieutenant Governor in 2018. Eleni and her innovative team wanted to surface genuine, authentic stories from candidates across the state, as Eleni made it a priority to travel to all 58 counties in California, listening to the concerns of activists, working families, students and community leaders. Using her Video Testimonial Tool, she sought to collect and surface video stories.


In her campaign, Eleni prioritized surfacing user-generated content from her supporters across the state. She did so by surfacing:

  • Engaging video montage with messages of support from constituents

  • 34% conversion rate to video uploads from supporters across the state

  • Custom Action Center featuring voter resources for the midterm elections

With user-generated video content at the core of her campaign strategy, Eleni joins other forward-thinking campaigns, putting constituent stories and messages first.