The Int’l Justice Mission (IJM) used its lawmaker messaging tool in the recent anti-trafficking direct advocacy campaign.
The International Justice Mission (IJM) is a global organization that protects the poor from violence in the developing world. With a global team of more than 750 lawyers, investigators, social workers, community activists, and other professionals across 17 field offices, IJM is committed to ending modern-day slavery.
For its #HiddenNoMore campaign, IJM wanted to conduct a Digital March to end slavery. IJM mobilized its vast network of supporters to contact their elected officials, showing their faces on behalf of those hidden in slavery, and urging them to protect 2019 foreign aid funding. Collecting video messages via tenacious digital outreach, energizing campaign videos, and inspiring live events, IJM sent all of their messages in one powerful “thunderclap” moment.
IJM was successful in its Digital March, sending thousands of messages to lawmakers from action-takers around the country. Specifically, IJM achieved:
Thousands of messages sent to Congress
40% conversion rate to action-takers
27% share rate across social media
With their video content, IJM also built dedicated lawmaker pages featuring curated messages from constituents to make an even greater impact.