Jon Tester for U.S. Senate

Jon Tester for U.S. Senate

Jon Tester used user-generated video content to showcase heartfelt stories from Montanans in his 2018 election campaign. 


Jon Tester is a third-generation Montana dirt farmer who brings his Montana values with him to the U.S. Senate, and is running for re-election in 2018.


Jon Tester is running for re-election to the U.S. Senate in 2018. Along with his innovative digital and field teams, Jon sought to collect videos about the issues that matter to Montanas across the state, surfacing new stories and inspiring widespread support.  


Jon Tester and his team collected stories from Montanans — called Testermonials — across the state, and then leveraged this content for greater impact through: 

Jon Tester’s forward-thinking campaign showcases the power of user-generated video in grassroots campaign work.