Jon Tester used user-generated video content to showcase heartfelt stories from Montanans in his 2018 election campaign.
Jon Tester is running for re-election to the U.S. Senate in 2018. Along with his innovative digital and field teams, Jon sought to collect videos about the issues that matter to Montanas across the state, surfacing new stories and inspiring widespread support.
Jon Tester and his team collected stories from Montanans — called Testermonials — across the state, and then leveraged this content for greater impact through:
Regional video montages with messages from constituents
Issue-based video galleries specific to Montanans in 2018
Aggressive social promotion strategies resulting in widespread engagement
Jon Tester’s forward-thinking campaign showcases the power of user-generated video in grassroots campaign work.