Save the Adoption Tax Credit won their campaign by empowering
supporters to send heartfelt messages to lawmakers.
Save the Adoption Tax Credit Coalition is a national collaboration of organizations and individuals that have united to support adoption. It does this by advocating for renewing the adoption tax credit, and galvanizing support to ensure that the tax credit remains a part of U.S. tax policy.
Save the Adoption Tax Credit wanted to put supporters in touch with their lawmakers in a lightweight and sustainable way. They leveraged the Lawmaker Messaging Tool to facilitate direct contact with federal legislators across the country, advocating for renewing the adoption tax credit in 2017’s tax reform legislation.
Save the Adoption Tax Credit ran an incredibly successful campaign, with both text-based and heartfelt video messages to lawmakers. Most importantly, they ultimately won their cause, and the tax credit was restored despite initial signals that the credit would be eliminated. Highlights from the campaign included:
Tens of thousands of messages sent to lawmakers from supporters in every state
42% click-through-rate from impression to engagement with the Lawmaker Messaging Tool
62% conversion rate from engagement to message sent.
Due to widespread support and advocacy facilitated through their Lawmaker Messaging Tool, Save The Adoption Tax Credit far exceeded their campaign goals, and celebrated a major victory.