Women's March Empowers Transformative Social Change Through Grassroots Activism and Education
Women’s March is a women-led movement providing intersectional education on a diverse range of issues and creating entry points for new grassroots activists & organizers to engage in their local communities through trainings, outreach programs and events. Women’s March is committed to dismantling systems of oppression through nonviolent resistance and building inclusive structures guided by self-determination, dignity and respect. Women’s March partnered with Countable to harness the political power of diverse women and their communities to create transformative social change.
A Countable-Built Engagement Platform Centered around the Woman-Led Movement
Countable built stories.womensmarch.com. The Women’s March defined the look and feel, and our platform enabled them to control the flow of content, attach a range of engagement functionality to every post, and own all first party data. To help launch the initiative, we promoted the site to individuals within our Causes database that had taken action on issues of human rights and social justice.
Authentic video from real advocates
The Women’s March has built an engaged community that has successfully inspired users to voice their opinions on a diverse range of issues, with over 50 videos being uploaded on their site of users talking about their experience with the Women's March.